We believe that before you start any form of marketing, your first step should be taking a good look at your brand strategy - what do you want to achieve? What's the picture of your market? What research have you done? Who are you targeting and what are your objectives? Importantly, understanding what you are not going to do is just as critical as all the pieces you're running with.
Creating a marketing plan doesn't have to be a complicated task, and it's okay for this to evolve as you test and measure your marketing efforts. We can create a marketing plan for you, work with you to develop your existing ideas or simply provide structured feedback on your current strategies.
You can spend a lot of time measuring marketing metrics - but are you really measuring the activities that are best for your business? Our team of marketing experts will spend time understanding and getting to know your brand to ensure the right metrics are being tracked and implemented.
We can help set up Google Analytics as well as show you how to get the most out of it, as well as Google Search Console.
Our freelance marketing services range from crafting press releases and blog articles, to optimised content for your website and training workshops.
Writing and publishing press releases, liaising with the media, PR crisis management, local and national PR opportunities - our marketing team has over 50 years of PR experience between them.
Do you need to improve your website's Google ranking? Do you want to learn how to write optimised content for your website? From managing your website's SEO to helping you create optimised content, our freelance marketing services include bespoke SEO support packages to fit around your time and expertise.
Whether it's crafting e-shots or setting up and sending on your behalf, we have a range of email marketing packages to choose from.
We can design assets for all of your digital and print marketing campaigns.
We can write a content plan for your business, or work with you on your existing plan to expand and develop your ideas - depending on your time and business needs. If you're stuck for ideas, why not book a creative content workshop with us? Content is King but it needs to be planned...!
We offer a selection of marketing workshops
From 30 minute sessions to full day workshops. Topics include brand strategy, marketing plan creation, set up of social media platforms, understanding SEO, Google Analytics training, media and crisis training, metrics and GDPR. Our bespoke service allows you to pick the workshops and training you need - allowing you to tailor a marketing support package to suit your marketing requirements.
Brand Consultancy Services
Brand consultancy to help you work more efficiently
As a brand consultancy, Poeticus Marketing can help you to unlock your brand potential, resulting in greater ROI and sustained sales performances.
Hire a Marketing Team
Looking to hire a marketing director part-time or short-term?
Our team of marketing consultants can help - from auditing your current marketing activities and developing a marketing strategy plan to content writing and solid metric reporting, we can help your team to drive a stronger marketing performance, tailoring our approach to fit your individual business needs. Our flexible approach allows you to cherry-pick the marketing services you need.