Strategy
What is brand strategy?
- A plan for managing brands that answers the questions: who, where, why, what and when. A strong understanding of the qualities that define the brand. A consistent attitude and carefully managed experience that meets or exceeds expectations.
A brand is NOT just a logo – it should be able to create a community of like-minded people through alignment with a shared 'ideal'.
The brand strategy exists to: differentiate us from the competition, create emotional ties between us and the consumer, add value through the emotions the brand creates, communicate and position us in the minds of consumers and other stakeholders.
The brand's purpose is the key benefit it provides as well as the emotional ideal that reflects the culture of the organisation behind the brand.
Here at Poeticus Marketing we believe that before you start any form of marketing, your first step should be to audit your brand strategy - what do you want to achieve? What's the picture of your market? What research has been conducted? Who are you targeting and what are your objectives? Importantly, understanding what you are not going to do is just as critical as all the pieces you're running with.
Creating a marketing plan doesn't have to be a complicated task, and it's okay for this to evolve as you test and measure your marketing efforts.
Metrics
You can spend a lot of time measuring marketing metrics - but are you really measuring the activities that are best for your business?
Marketing Tactics
Writing and publishing press releases, liaising with the media, PR crisis management, local and national PR opportunities - our marketing team has over 50 years of PR experience between them.
Do you need to improve your website's Google ranking? Do you want to learn how to write optimised content for your website? From managing your website's SEO (Search Engine Optimisation) to helping you create optimised content, our marketing experts will offer tops tips and insight into latest SEO strategy and trends.
Paid search (rather than 'organic') is very useful for targeting consumers based on criteria such as interests, previous keyword searches, location, times of day, and devices used.
Content is King but it needs to be planned...!
A content strategy defines your goals, target audience, distribution channels, and other essential elements guiding your content marketing efforts.
A content plan, on the other hand, is a written document to manage the execution of this strategy - it could be an informative blog post with a call to action, online content optimised for conversion, a press release, newsletter, social media copy. Behind your content plan is your content strategy.
Marketing Consultancy
We offer a selection of marketing blogs
Topics include brand strategy, marketing plan creation, set up of social media platforms, understanding SEO, Google Analytics training, media and crisis training, metrics and GDPR.
Brand Consultancy Services
Brand consultancy to help you work more efficiently
As experts in brand management consultancy, Poeticus Marketing can help you to unlock your brand potential, resulting in greater ROI and sustained sales performances.
Everyone in your business is a marketeer
Driving better results
Our team of marketing consultants can help - from auditing your current marketing activities and developing a marketing strategy plan to content writing and solid metric reporting, we can help drive a stronger marketing performance.