Understanding marketing metrics

Freelance marketing consultants Lincolnshire

What marketing metrics do you need to help you improve your business ROIs? We’ve been kicking off the new year getting last year’s reporting up to date and spending some quality time planning 2024’s metric scene – asking ourselves what have we been measuring, why and how this set of data is help our marketing … Read more

Building a brand: the Story Brand Framework

More than half-a-million business leaders have discovered the power of the Story Brand Framework, created by the New York Times best-selling author and marketing expert Donald Miller. And they are simply making millions! Here at Poeticus Marketing we are huge fans of the work – tried and tested methods to help you dig deep and … Read more

Brand management: the long and short

Freelance marketing services in Lincolnshire

Poeticus Marketing is a marketing team based in sunny Lincolnshire. We work with brands all over the UK and use this blog as a way to share marketing insights. A passionate team of marketeers, journalists, artists and brand consultants, between us we’ve clocked up over 50 years in the marketing and media industry. Starting out … Read more

Creating a logo for your business

Designing a logo for your business

When it comes to creating a logo for your business, we understand just how daunting the process can be. We were delighted when Drive by Websites offered to help us with bringing our vision for Poeticus Marketing to fruition! Taking the time to understand our ideas, Jack took a hand-drawn sketch and brought it to … Read more